MEDIA KIT

BASSIN' MAGAZINE

Circulation

rate base

220,000

paid

100%

readership

405,000

opt-in online database

60,000+

Demographics

median age

51

average income

$57,098

gender m/f

97% / 3%

bassin' reader's fishing activities

  • Have fished for an average of 39 years
  • 55% Have spouses who fish
  • 52% Report one or more others in household also fish
  • 93% Consider fishing their number one passion/hobby
  • 80% Regularly fish for both bass & crappie
  • 58% Also fish for catfish
  • 39% Also fish for walleye
  • 40% Also fish for saltwater species
  • 43% Travel off-road to their fishing destinations

bassin' reader's reading & spending habits

  • 86% Keep their copies of Bassin' for future reference
  • 77% Share copies of Bassin' with other fishermen
  • Visit a tackle shop or sporting goods store 5 times per month
  • Visit a fishing-related internet site 19 times per month
  • 74% Plan to upgrade their rod in the next 12 months
  • 89% Own a boat
  • 30% Plan to upgrade their boat in the next 12 months
  • 83% Own a trailer to transport/haul their boat
  • 57% Perform their own boat/trailer maintenance
  • 92% Own a truck or SUV
  • 76% Plan to upgrade their reel in the next 12 months
  • 54% Handle their own truck/SUV maintenance
  • 84% Own a trolling motor
  • 34% Plan to upgrade their trolling motor in the next 12 months
  • 44% Plan to upgrade their fish finder/electronics in the next 12 months
  • 87% Own a fish finder/electronics

Bassin' readers own 878 Lures, 26 Rods & Reels, and 11 Tackle Boxes